Wednesday, June 29, 2011

Balenciaga L'Essence Fragrance

Balenciaga will release another fragrance in September which will be stronger than the previous Balenciaga Paris perfume from last year!  I think this bottle is so much prettier than the previous year's.  Once again the lovely Charlotte Gainsbourg will front the new fragrance. Check out the cool video featuring both her and Nicolas Ghesquiere.  I can't wait to see how they will promote this perfume.. more adorable pouches as gift with purchases?!

L'Essence Fragrance is now available for purchase online here at Bergdorf Goodman right now!

Source NST Perfume's article:

Balenciaga will launch Balenciaga Paris L’Essence, a new fragrance for women, in September. L’Essence is a stronger variation on last year’s Balenciaga Paris, “a sequel and a new beginning”.

L’Essence wants to say it all and yet it is a liquid enigma. L’Essence is green.
Deliberately so. The designer chose to play with the rules of perfumery and shake up notions of male and female: “Green fragrances are traditionally male, like eau de cologne. However the key to Balenciaga Paris is violet leaves. I wanted to draw on these almost conflicting inspirations, for women”. L’Essence is green because it is honest and vibrant, like the rustle of crumpled leaves. But L’Essence is green as if it were trying to hide the secret of its nocturnal herb scent…
L’Esssence is impulsive. L’Essence is unambiguous. On the skin, L’Essence is as pure as the searing honesty of short-lived flowers. Violet leaves are like a blast of woodland and their youthful energy stimulates the skin. Violet leaves are unfailingly honest and offer up their exquisite coarseness. Vetiver also takes the upper hand, wild, unruly and incisive… L’Essence engages and dazzles with its modulations. And the secret of the forest asserts itself… L’Essence, is also reminiscent of the mossy scent given off by forests at certain times of day, which emphasises the accent of conifers. It is like the fragrance of leather, but it expresses the intrinsic nobility of the organic world.
L’Essence has a keen, intense scent. L’Essence yields and offers resistance. L’Essence, is also about living…

Balenciaga Paris L’Essence will be available in 30, 50 and 75 ml Eau de Parfum.

picture source